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Improving your blog can be tedious and time consuming, but it is well worth it in the long run. Take your time and complete these steps a little bit each day. There are a couple of steps that can improve your exposure and turn readers into commenter’s. By completing these steps you will be able to sit back and enjoy the results that can be very beneficial.
Using images in your posts
To make it simple, readers love images. They set the tone of your article and help the readers visualize what message you are trying to convey. There are tons of stock image sites out their like iStockPhoto that can help you find the right image you are looking for. You have to remember that people are scanning through blogs and by the use of an attractive image; it will catch their eye and make them a little more intrigued to read the article.
Feature your best blogs
Linking your most popular blogs makes it easier for readers to see your best content instead of making them search for it. Most of the time if the reader cannot find decent content without searching, they just whined up leaving your blog all together. By linking your best blogs, you are not only optimizing it for the search engines but, you are also making it a good point for new visitors to start off on. The easier you make it for the readers, the more beneficial it will be for your exposure and statistics.
Social Media Networking
Making friends on sites such as Digg, Mixx, Reddit, and StumbleUpon, can be very beneficial in the long run. Networking on sites like these is important and can be a very good source of traffic. By voting for someone else’s post, you can later ask them to vote for your post in return which can make your site very prosperous. The sites can give you hundreds of visitors by just being voted for high enough. In addition to networking on these sites, you should also have these sites linked at the bottom of all of your posts so you have the potential to get free votes which can lead to free traffic.
Guest Blogging
Guest blogging can be very beneficial to the new comers. It is a great way to get your name out there and receive lots of exposure and traffic. The best way to do this is by having the article already written so that the blog owner can just review it and post if they happen to like it. It is beneficial in both ways because the owner gets new content and readers and the writer gets a free link and tons of exposure.
Promote your blog
Don’t wait for the readers to come to you. Setup an RSS feed so you are updating the readers with the new posts and articles. People have so many things to worry about that your site may not be remembered or revisited. By doing this you will keep them updated and hopefully keep them as a reader and commenter. Another way to do this is by taking your most popular blog and submitting it to a couple of other blogs in your niche. If they happen to like it, you can get a free link out of it.
These five steps can help improve your blog drastically. It may seem like a lot of work at first but just do a little each day and it will be over before you know it. Once you have completed this list, you will thank yourself with all of the new traffic and exposure you have received as well as the possibility of endless amounts of readers that can visit your blog and subscribe to your RSS feeds.
What is an Alexa Rank?
Alexa is a ranking system which bases its algorithms on the level of traffic each website receives from visitors who visit the website with an Alexa toolbar installed. The lower your Alexa rank, the better. You are competing with every website on the Internet as they are all ranked, some of them in the high millions.
See Alexa’s definition of the Alexa Traffic Rank<http://www.alexa.com/site/help/traffic_learn_more>:
The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and is a combined measure of page views and users (reach). As a first step, Alexa computes the reach and number of page views for all sites on the Web on a daily basis.
The main Alexa traffic rank is based on the geometric mean of these two quantities averaged over time (so that the rank of a site reflects both the number of users who visit that site as well as the number of pages on the site viewed by those users)
Why would you want to improve your Alexa Rank?
You should always look for ways to improve your website however; if you are trying to monetize your site, improving your Alexa rank will be extremely beneficial. Webmasters, advertisers, and ad networks base your Alexa rank to determine the value of a link on your website or blog. In doing so, you have a better foundation for setting your prices.
Tips to improve your Alexa Rank
* Install the Alexa toolbar and surf your website as you would regularly. In doing so, you will help make the rank of your website increase.
* Encourage others to download the Alexa toolbar. Get your friends, family members, and even fellow co-workers to surf your website.
* Use Alexa redirection whenever you get the chance. An example of the link would look like http://redirect.alexa.com/redirect?newsunseo.com. If you were to click on this link, you would see that it takes you to newsunseo.com and is also a major help to improving your Alexa ranking.
* Advertise on some search engines. In doing so, you will generate massive amounts of traffic which will significantly change your Alexa rank in time.
* Write an article or blog about Alexa. Webmaster related content will help you generate traffic. Most webmasters tend to already have the Alexa toolbar which can help improve your rank substantially if the updating is consistent.
* Flaunt your URL in webmaster or search engine optimization forums. You can include them in your posts as well as in your forum signatures, giving you a decent amount of exposure. If you do not know of a good site to start at, DigitalPoint.com is a very good site for beginners interested in learning the field.
Overall, the steps to improve your Alexa rank can be tedious and time consuming but in the end, it is worth it. Alexa rank can make monetizing your website or blog easier with the lower rank you have because you can charge more if you have better statistics than the other competitors in your niche.
Your website is the basis of your online business, and reflects your company as a whole. Your online business website should be taken just as serious as your business office as it is a great way to expand your business. A properly setup and maintained website will attract the paying customers, guide them through the site properly, so they do not want to leave as well as retain them to your online business website.
Graphical User Interface
A GUI or Graphical User Interface is a very important factor in maintaining a successful website. If a potential client cannot navigate through your site with ease, you risk the chance of losing that clients business, which is a risk most companies are not willing to take. A design that is both appealing and flows makes a successful combination and will benefit your business website drastically.
With the use of valid CSS also known as Cascading Style Sheets, and HTML also known as Hypertext Markup Language, will improve your search engine standings as well as help the search engine spiders index your site. If you use a site that is mainly images, or use a splash page for an introduction advertisement, your site may not rank as high as others in its niche because the search engine spiders do not index more than the splash page itself that has minimal information. The use of splash pages also turns away a lot of human presence also which is definitely frowned upon. If you happen to be using images for your products, I strongly recommend the use of detailed item descriptions as it is another good way to get the items on your website indexed.
Use of Meta Tags
The use of Meta tags is another important tool that if used correctly can boost the stats on your website, which in return brings you an endless amount of potential clients. Think of the meta tags like: Title, Description, and Keyword like a sign to the isles of your online business website. Meta tags tell the search engine spiders a brief description of your website when they are indexing and also helps associate your website with the keywords that you have chosen.
Split Testing
Split testing is a technique for trying out new things. It basically tests something like the position of an advertisement to see which gets more clicks or better statistics in two different locations. In doing so, you learn valuable information about the positioning of items on your website. For example if you are having a sale that is half off of a certain group of items, you may want to test which text to display: 50% off or Half off. Whichever seems to generate more conversions is the one you use.
PPC Campaigns
PPC Campaigns or Pay Per Click Campaigns are a very strategic way of gaining potential clients. With the use of this type of advertisement, your ad gets published on many websites of the advertisement network. You only get about two lines of text, a title, and a URL or uniform resource locator, so choosing the right information is very important. If you use keywords related to the products on your website, you have a better chance of converting the visitors to clients. Although you are paying per click, which can get very expensive, it is a very effective way to advertise your site and is highly recommended.
Choosing the Right Keywords
Choosing the right keywords is a very important process. If the keyword is too broad, you will not get the maximum use out of it. If you were to refine that keyword into something specific on your website, you would rank higher for the keyword and also get a lot more traffic. You want to get the most out of your keywords and not waste your time trying to get the number one position on such a broad term. You should focus on a smaller niche first and then work your way up to broader keywords. By simply using broad terms, you will not have a very high conversion rate as you would if it was a specific keyword. If you need help with finding the right keywords for you, there are plenty of free online tools that not only alternative keywords, but also give you statistics on them such as how many times they get searched for and other valuable information.
Search Engine Optimization performed correctly can not only get you more visitors, but also ease the process of converting the visitors to clients. By following a few minor steps, you can improve your online business website drastically. Sites that are optimized tend to get a giant boost in revenue and it can be done to any website. It will take some time to get the job done correct, however it is time well spent and the benefits in doing so are very rewarding.
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